On October 14, 2025, UFI Business Mission 2025 was held at Ágora Bogotá, an event that brought together leaders from the trade fair and events sector in Latin America. ATmedios participated as a sponsor of the simultaneous interpretation service, providing an innovative bilingual experience in English and Spanish.
The service allowed participants to listen to the interpretation of the presentations in real time from their own mobile devices or computers. To access, they just had to scan a QR code or click a link and connect their headphones.
ATmedios offered two simultaneous interpretation options: one with human interpreters connected remotely from their homes, and another powered by artificial intelligence (AI), with automatic translation. Participants were free to select their preferred option.
Attendees particularly praised the accuracy and clarity of the translations, both human and automated, as well as the excellent audio quality and system stability. This modern, convenient, and sustainable solution was widely appreciated for its ease of use and discretion, as it eliminated the need for traditional equipment such as booths, receivers, transmitters, or visible technical personnel. They also noted that the system saved them time by avoiding lines to pick up equipment and submit their ID.
