Corporate presentations with augmented reality revolutionize the way companies present their products. In partnership with Got It Moving Ideas, we developed an innovative project for Sylvania Colombia, using advanced technology to create a 3D model of a store shelf to showcase the company's products in an interactive and immersive way while optimizing communication with the brand's international markets.
We also implemented a live production and recording system, which became a hybrid event. On the one hand, we produced the graphic elements with augmented reality incorporated in real-time. Conversely, the project manager presented in our recording studio, where the chroma key technique was used, resulting in a fluid and professional presentation, but above all, a highly impactful one for the target audience.
Advantages of augmented reality at events:
- Greater visual impact, with interactive and detailed environments.
- Cost reduction in assembly and logistics of physical exhibitions.
- Greater reach, allowing presentations to global audiences without travel.
- Flexibility in customization, adapting scenarios to the needs of each brand.
- Professional quality, with cutting-edge technology in modeling and live streaming.
See the final result in the following video:
This project demonstrates how innovation transforms the way we communicate ideas. What began as a PowerPoint presentation evolved into an immersive experience with dynamic graphics and digital interaction, capturing the attention of a large team like Sylvania's. Investing in technological solutions not only modernizes presentations but also enhances the impact of the message.
