From May 31 to June 1, the Value Business Summit (VBS) was held at the Grand Hyatt Hotel in Bogotá, Colombia. This event brought together prominent speakers from around the world and was attended by more than 30 brands in the technology sector.

For two days, experts held different conferences, talks, and content on the subject to generate a new vision of the advances and integration of technology and the future of Artificial Intelligence (AI). The objective of the VBS was to provide a space where brands could discover value propositions to integrate into their portfolios, establish contacts and find strategic allies.

On this occasion, our ATmedios subtitlers, interpreters, and technical support teamed up on the event's second day to accompany the speech of international adviser and innovative leader James Taylor, from the United Kingdom, with subtitles. In the same way, we also did the English translation of the interventions of other speakers for Taylor. In addition, to expand the event's coverage, our client broadcast live to their social networks.

Some advantages of our service in VBS 2023:

• Thanks to the subtitles, attendees could fully understand the speaker's speech, overcoming language barriers.
• Our technical team performed the accompaniment to ensure the service worked seamlessly.
• We have highly qualified personnel to carry out subtitling in real-time, contributing to the context of the speech and maintaining greater precision compared to automated systems.
• The subtitles were shown on the main screen of the event, as well as in the transmission made via the Internet.
• Our team provided real-time interpretation into English throughout the event, ensuring that Taylor could follow the speeches in Spanish.
• Attendees could retain information more effectively by having text on the screen, allowing them to capture the key points of the conference accurately.

If you want to learn more about how this service works, listen to the "Accessible Experiences" podcast on your favorite platform: