From February 19 th to 21 st , Herbalife Nutrition's Leadership Weekend took place in Central and South America. An encounter that had great speakers such as Alan Rodríguez and his wife Fabiola Barinas. Both have managed to attract thousands of followers with their Instagram posts, which has allowed them to spread their message of good nutrition and healthy lifestyle. Likewise, Giancarlo Lanzilli and Viviana Lenarduzzi told of their experiences in this field and the path they have followed to achieve their goals despite the difficulties they experienced in their home country, Venezuela. The event involved other independent distributors who are part of different levels within the company, who not only showed themselves as sellers, but also disclosed some key business factors; the importance of safety and trust in promoting products, constant motivation towards their followers, optimism at every step and the best energy to make their businesses prosper and grow in many ways.
Attendees also had the opportunity to train in marketing strategies taught by international experts who shared with distributors advice for the development of their business and strategies to move to the next level within the multinational company.
Requirement:
The company in charge of the overall production of the event needed at the request of Herbalife Nutrition, that, as in previous events, the Interpretation service in Sign Language was provided in a virtual way. In addition to the quality of the interpretation, the best image quality and the lowest risk should be guaranteed for inconveniences due to factors such as bandwidth, Internet failures, power outages, etc. As well as the immediate response in case of any eventuality.
- Production Solution:ATmedios made available to the event a general producer, a technician and three sign language interpreters given the duration of the schedule each day. In addition, it was transmitted from one of the professional studios that we have in our facilities.
- Technical solution:During the development of this event, equipment such as: professional video cameras, light set, chroma key, switcher, computers, HD monitors for signal return, high quality audio monitors, 50MB internet services from independent providers with automatic failover, UPS and power plant were used.
Development:
Pre-event testing was performed where connections and audio and video quality were verified in both ways. The Sign Language Interpretation of each of the speakers' interventions was performed, being attentive to the minute by minute to make the appropriate changes on screen for the relay from one interpreter to another. Permanent communication with the general production was maintained and the indications received at the indicated time were followed.
Results:
Thanks to the technology and live streaming of digital content, Herbalife Nutrition responds to a need of its independent distributors with hearing impairment. The Sign Language Interpretation service reached end users live with an excellent image, uninterrupted and with minimal delay. The accessibility of this event was possible due to the support, quality and professionalism that customers find in our company.
